Sarah Palin’s Planned Parenthood Support

Brand: Planned Parenthood
(not originated from Planned Parenthood)
Execution: E-mail/Viral
Target: Pro-Choice Voters
Description:
An e-mail campaign urging people to support Planned Parenthood with a small donation, but with a twist. The e-mail reads as follows:

Hi allI don’t know how you feel about Planned Parenthood, but this is a great idea. I just did it myself, and feel fantastic about it. Simple, fast & cheap. And toward a great cause. Pass it along…Instead of (in addition to?) us all sending around emails about how horrible she is, let’s all make a donation to Planned Parenthood. In Sarah Palin’s name. And here’s the good part: when you make a donation to PP in her name, they’ll send her a card telling her that the donation has been made in her honor. Here’s the link to the Planned Parenthood website:https://secure.ga0.org/02/pp10000_inhonor

You’ll need to fill in the address to let PP know where to send the “in Sarah Palin’s honor” card. I suggest you use the address for the McCain campaign headquarters, which is:

McCain for President
1235 S. Clark Street
1st Floor
Arlington , VA 22202

PS make sure you use that link above or choose the pulldown of Donate–Honorary or Memorial Donations, not the regular “Donate Online.”

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